Affordable Website Design and Optimization Company. Website Optimization. SEO. ECO Design.
- Web Design Services
- Optimization
- eCommerce
- Templates
- Free Consultation
Google Sitemap tool informs Google crawler about your site and helps learn quicker about all the web pages on the site.
Website Design & Optimization Company
Services by ECO - web site design company. We provide all the services your business needs to be on the web, including website optimization, search engine optimization and web promotion.
ECO offers web design that is as unique as your business. Check our templates and web redesign services.
We provide you with web page designers, logo designers, and optimization experts to meet all your needs.
- Our services include:
- Web hosting
- Logo design
- eCommerce website design
- Graphics design and redesign
- Logo Designs
- Marketing
- Web maintenance
- Web optimization
- Search Engine optimization
Whenever your company wants to expand its online business, to get a web redesign, add new features to an existing site, to increase functionality or interactivity with your visitors - we can help. Complete our online request form for more information and further discussion.
Website Optimization SEO
How to Choose A Website Design Company
Small Business Website Design
When planning Small Business Website Design - your first small business website, there are three essential questions you should ask yourself:
Give Small Business Website Design a great deal of thought to your target market. Who do you want to attract to your website? Why Small Business Website - The answer to that is more than likely to sell them something - a product, a service, or an idea perhaps.
Claiming that your market is anyone and everyone is far too vague, and your website will lack focus, and fail to maximize its potential. Ideally you should be aiming to create a niche.
How will they find you?
Creating a niche will also help you with the search engines and drive hot leads to your website.
Consider what keywords your target market might type into a search engine to find you. Actually do the searches yourself. Who comes up in the top 30? Because that's where you need to be. Are your competitors there? Look at their sites. Do they work? How can you improve on them? Identify something unique about your business that sets it apart from the rest.
Those keywords - or keyphrases to be more accurate - need to be incorporated into your web pages of your site - in the page titles, in the headings, and in the internal links. Be specific with your keyphrases. They will be less competitive than the more general single word searches, and will more accurately target your market. You may have to localize or specialize to get in that top 30 - and the top 30 is where you need to be to drive traffic to your site. As I am sure you are aware from your own experience, if you haven't found what you are looking for in the first 3 results pages, you look elsewhere.
The key to achieving high search engine rankings is building inbound links to your web pages - that is pages on external websites that link to web pages on your web site. Crucially this link acquisition should be a natural growth - where inbound link count increases at a gradual pace. The web pages that link to yours should be relevant, on-topic and ideally contain the same keywords - especially in the linking text. Search engines rank pages based upon their reputation - your ranking will be determined by what other web pages say about your web page design.
How will you convert your visitors into sales?
Don't just tell them what you do or sell. Small Business Website Design Tell them why they want it (yes, want - not need). Offer incentives, freebies, discounts - anything to get that dialogue started.
Current research in Small Business Website Design indicates that the human brain makes a judgment about a web page within a twentieth of a second! That doesn't leave you very long to make an impression. So, make sure that you have your Unique Selling Point clearly visible on your home web page design - and preferably prominent on every one of your other web pages. It's not a given that the home web page design will be the first web page design that the visitor sees, particularly if they have found you via a search engine.
Make sure that your website design has a funnel-like structure. Identify your important web pages - usually the "call to action" or purchase web pages - and make sure all roads lead to those pages. Your internal links - like their external equivalents - should describe the target page. If you sell blue widgets, don't call your products page "Products", call it "blue widgets", and make sure that the links pointing at this page also say "blue widgets". This will not only help the search engines identify and rank the most important pages in your site, it will also lead your visitor to that all important conversion.
Website Design Strategy
Website design strategy is the process by which to optimize your website to take advantage of the opportunities in the external environment. Website design strategy is very important to the success of your website. By laying out your strategy at the start, even before choosing a domain name, can save months, even years of redesign and wasted promotion efforts.
Even if your website is already established, there are a number of basics that need to be questioned. The answers to these questions will form the basis for your website design strategy.
- what is the purpose of website?
- what are strengths and weaknesses?
- how is income going to be generated?
These answers to will determine your website strategy and have implications for all other aspects of your website design.
THE PURPOSE OF YOUR WEBSITE
Most websites serve one main purpose - they are either informational or they are ecommerce web sites.
Informational web sites usually make their income from membership fees, advertising, commissions, or selling at the back end.
Ecommerce web sites usually make their income by selling a product or service.
It is often difficult to combine both into the same website because an informational site needs to provide unbiased information about the topic of the website, while an ecommerce web site needs to generate sales and use direct marketing tactics.
The main objective of informational websites therefore needs to be to maximize your web site membership, or your subscriber list. Site usage could be regarded as the internet's equivalent of intangible assets.
The more information the website gathers about its subscribers, the more valuable the list is because it allows marketing to be targeted at specific groups of people.
Always put yourself in your website visitor shoes. If you were the website visitor, what would keep you on the web site. What makes your web site sticky?
The more focused your site is, the more likely you are to satisfy your visitors requirements, and the more likely they are to return and use your site in future.
The layout and navigation of your web page is going to affect the usability of your site. It is very important to get these right and to know which web page technologies to use. Your website layout and navigation can make or break your web site.
Informational websites usually generate their revenue from membership fees, advertising, commissions from affiliate programs and making sales to their members or subscribers using off-the-web marketing.
The main objective of an ecommerce website is to promote an effective marketing message and to make the buying process as easy as possible. Creating a marketing base is the secondary objective. They usually have two types of customers, transactional and relational.
The purchase decisions of transactional customers are influenced by short-term reasons such as price.
Relational customers have built up a relationship with the business usually through previous contact. Their purchase decisions are based more on the customer relationship that has been built up, quality of support, and knowledge of the product or service or brand.
Your website strategy is therefore critical to the success of your web site. It must be focused, to ensure your website is visible and attracts qualified leads, and your web page must be usable to ensure you can convert your traffic.
