Business Website Design
Business website design is the process by which to optimize your website to take advantage of the opportunities in the external environment. Business website design is very important to the success of your website. By laying out your strategy at the start, even before choosing a domain name, can save months, even years of redesign and wasted promotion efforts.
Even if your website is already established, there are a number of basics that need to be questioned. The answers to these questions will form the basis for your business website design strategy.
These answers to will determine your business website strategy and have implications for all other aspects of your business website design.
Most business websites serve one main purpose - they are either informational or they are ecommerce websites.
Informational websites usually make their income from membership fees, advertising, commissions, or selling at the back end.
Ecommerce websites usually make their income by selling a product or service.
It is often difficult to combine both into the same business website because an informational site needs to provide unbiased information about the topic of the website, while an ecommerce web site needs to generate sales and use direct marketing tactics.
The main objective of business informational websites therefore needs to be to maximize your web site membership, or your subscriber list. Site usage could be regarded as the internet's equivalent of intangible assets.
The more information the website gathers about its subscribers, the more valuable the list is because it allows marketing to be targeted at specific groups of people.
Always put yourself in your business website visitor shoes. If you were the business website visitor, what would keep you on the web site. What makes your web site sticky?
The more focused your business site is, the more likely you are to satisfy your visitors requirements, and the more likely they are to return and use your site in future.
The layout and navigation of your business web page is going to affect the usability of your business site. It is very important to get these right and to know which web page technologies to use. Your business website layout and navigation can make or break your business web site.
Business websites usually generate their revenue from advertising and making sales to their members or subscribers using online marketing.
The main objective of an ecommerce business website is to promote an effective marketing message and to make the buying process as easy as possible. Creating a marketing base is the secondary objective. They usually have two types of customers, transactional and relational.
The purchase decisions of transactional customers are influenced by short-term reasons such as price.
Relational customers have built up a relationship with the business usually through previous contact. Their purchase decisions are based more on the customer relationship that has been built up, quality of support, and knowledge of the product or service or brand.
Your business website strategy is therefore critical to the success of your web site. It must be focused, to ensure your business website is visible and attracts qualified leads, and your web page must be usable to ensure you can convert your traffic.
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